The rural population does not have revenue making opportunities other than their primary occupation which does not earn them enough money and they are generally under employed..
Dates are produced in abundance in Pakistan and they packaging is non standard and primitive. The project is to create a visual course that presents the ways in which date products are made in more advanced nations and how that conversion to products can enhance the value of the dates. This includes packaging them as sweets, toffees, paste, sugar and several other ways that increases their acceptances in a non ethnic way to other markets..
This has the potential of creating tens of thousands of jobs and value add to the overall economy..
Creating more value out of the existing by products will add new revenue streams to the local economies..
Domestic Market in Rs:
Export Market in Rs: