Project Categories

Food Colors

Problem Statement:

Pakistan does not have a robust food processing and food preservation industry. This is the area that is suitable for micro and small level business. It also has very low capital requirements, but, the key is to learn from international market and bring in international standards in order to establish it on solid foundations..




Food items get special colors and textures that make them attractive to the buyers. It is important to make food colors in Pakistan at a low cost and to explore the application and design of colors in food preparation and packaging. The core emphasis is to look at it from a product perspective and create international style, packaging, quality and pricing in food colors. The visual course will also look at how the products are developed, targeted and marketed, It will also look into the supply chain structures and how they can be leveraged to move Pakistani products..

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