Pakistani products are only using ethnic marketing for overseas Pakistani and since it is a small population it cannot create large export opportunities..
In order to get a bigger share of the global market it is important to make product packaging that is global in nature and use names that will create worldwide recognition. Labeling products in international standards will create a more neutral view of our products and make them acceptable in all cultures. Thus our labeling should be country based and it should make them look like local products. The idea is to create a visual course in the ideas of non ethnic labeling and marketing and then creating forums to help people make advances in that direction..
The course should be taught via a TV channel to the masses so that a large number of people can come forward and use business awareness to promote themselves and create a solid foundation for the future..
It will raise the potential export earnings of Pakistan significantly by identifying new opportunities..
Domestic Market in Rs:
Export Market in Rs:
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