The rural population does not have revenue making opportunities other than their primary occupation which does not earn them enough money and they are generally under employed..
Most of the folk craft is primitive and does not find acceptance in international markets. The idea is to use modern techniques to enhance the products while still retaining the originality with appeal for local as well as export market. .
This has the potential of creating tens of thousands of jobs and value add to the overall economy..
Creating more value out of the existing by products will add new revenue streams to the local economies..
Domestic Market in Rs:
Export Market in Rs:
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