Pakistan offers a unique situation where allopathic, hikmat and homeopathic are practiced. There is such a big gap in help provision that it can use basic research in herbal medicine to create the foundational research and then use that for herbal supplements and their export. .
It is the core idea to create a feasibility for the herbal industry in Pakistan and create a profile and a roadmap for developing the industry. A mapping of the herbal portfolio including the herbs of Pakistan and their remedial power mapping and then doing a human segmentation is important to create a clear marketing strategy.. The idea is to encourage people to develop formulations and then use a standard research study template to test the validity of the effectiveness of the supplement. With proper backup data and solid evidence, the herbal supplement can create a big market..
This is a huge global market and it offers substantial incentives to capture and create jobs in the area..
Herbal is a huge global market that is $ 8 B in size. If we can capture just part of the market it would be a big opportunity to create jobs..
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