Embroidery is a big value add to garments by creating customer designs that appeal to people who appreciate individuality in their designs as compared to mass produced garments. Since it is labor intensive, thus, Pakistan is ideally suited to harness the creativity and effort of designers and producers. Embroidery can enhance shirts, pants, shawls, scarves, handkerchiefs, towels, paintings and all sort of other articles. Understanding of global badge needs and trends and then creating new product designs and also putting them into production will create a massive opportunity. .
The idea is to create a course that trains in the art of embroidery with CAD design and embroidery machinery, and also brings fashion correspondents from various countries that are big garment importers and use the current design and market requirements to create badge designs and products that get acceptance in those markets. Introduction of specialized machines for the purpose will be another part of the program. There will be emphasis on creating designs that have a more global appeal. The program will highlight products that can be made in Pakistan and generate ideas for women to get into markets that are off bound now. The project is to create this program in a persuasive format..
It can affect 50% of the population by training them in one skill in a short time and empower them to use their time effectively for income augmentation..
Empowering a full section of society will create a huge financial growth in one sector..
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